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What you need to know as a florist about the Iris

  • Colourful splendour
    The Iris comes in many different colours, including purple, blue, yellow, white and some flowers even have two colours.
  • Stylish applications
    The Iris adds a timeless and sophisticated element to bouquets and floral arrangements.
  • Symbolic meaning
    The Iris symbolises wisdom, courage and hope, making it a flower often used to convey positive and inspiring messages.

All about the Iris

If there is an Iris in a bouquet, someone has a special message for you. This makes this flower perfect for incorporating into special and festive bouquets.

This flower has inconspicuous, long, sword-shaped leaves, but very striking and colourful flowers.

This intriguing name has its roots in Greek mythology: Iris is the goddess of the rainbow and the messenger of the gods. The versatility of this flower makes it an ideal choice for both lush, romantic arrangements and contemporary, minimalist compositions. From weddings to anniversaries, the Iris adds a touch of sophistication and meaning to any occasion.

Sales inspiration for the florist

The Iris is a beautiful flower that is often used in special booklets that convey a message or in Easter bouquets. You can find more inspiration here.

Sales advice for the florist

In-store sales advice for Iris

There are several techniques you can apply to the Iris. Think of making arrangements, a bouquet, a mono-bouquet or drying.





When choosing the right bouquet, it is important to consider the meaning of the Iris. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Iris, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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