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What you need to know as a florist about the Helenium

  • Colourful splendour

    The Helenium has many different colours, which can range from soft shades to bright and vibrant.

  • Stylish applications

    The Helenium has a striking appearance with its flower heads consisting of a central part surrounded by petals.

  • Symbolic meaning

    The Helenium symbolises a sense of warmth and hospitality through its warm colours.

All about the Helenium

A cheerful flower that immediately grabs your attention is Helenium. This flower is also called sunflower, and for good reason. The petals look like little suns. A dose of joy and positive energy!

The Helenium is a versatile flower and fits well in a variety of bouquets. From lush summer arrangements to warm autumn compositions, the Helenium always adds a touch of cheer.

The name of this flower has its origins in Greek mythology, where it refers to Helena, the daughter of the supreme god Zeus. Helena was unparalleled in her beauty, and the Helenium flower bears this name as a tribute to her incomparable charm.

This flower is a symbol of joy and happiness.

This flower symbolises warmth and hospitality, the perfect flower to give when visiting someone.

Sales advice for the florist

In-store sales advice for Helenium

There are several techniques you can apply to the Helenium. Think of making arrangements, a bouquet, a mono-bouquet or drying.





When choosing the right bouquet, it is important to consider the meaning of the Helenium. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Helenium, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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