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What you need to know as a florist about the Gladiolus

  • Colourful splendour
    The Gladiolus varies in colour, from vibrant red, yellow and orange to soft pastel shades such as pink, lavender.
  • Stylish applications
    With its long stems ending in colourful flowers, the Gladiolus immediately attracts attention.
  • Symbolic meaning
    The Gladiolus symbolises love and romance, it is often given as a token of admiration to someone.

All about the Gladiolus

Gladioli are true summer classics. In July, they come down from the fields in bunches. This is the time to really show off Gladiolus, a symbol of strength and victory. A vase full of gladioli is always beautiful, but this flower also invites extravagant bouquets that you can barely hold. This will surprise your customers to the max.

L gladioli belong to the Nijmegen Four-Day Walk. Traditionally, this South African sword lily (or gladiolus) is a symbol of strength and survival. The Roman word gladio means 'sword' and in addition gladio is short for gladiator: the fighter, the survivor and the hero. The gladiolus is therefore ideally suited to add to the range around neighbourhood walking events.

Sales inspiration for the florist

The Gladiolus is a beautiful flower that is often used in floral arrangements for the four-day walk and to express admiration. You can find more inspiration here.

Sales advice for the florist

In-store sales advice for Gladiolus

There are several techniques you can apply to the Gladiolus. Think of making arrangements, a bouquet, a mono-bouquet or drying.





When choosing the right bouquet, it is important to consider the meaning of the Gladiolus. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Gladiolus, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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