Eupatorium

(Queen's wort)
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Featured cultivars

We have no insight into the availability of cultivars. Always check with your supplier.

What you need to know as a florist about the Eupatorium

  • Colourful splendour
    Eupatorium is available in different colours, such as white, pink and purple.
  • Stylish applications
    Eupatorium, also known as Liverwort or Queen's Wort, has stylish uses. With its lush inflorescences and long stems, Eupatorium adds minimalist style to a floral arrangement.
  • Symbolic meaning
    Eupatorium symbolises perseverance, healing and protection.

All about the Eupatorium

If you are looking for a plant with striking flowers, then the Eupatorium, also known as Queen's Wort or Liverwort, is for you. The plant can grow as tall as 1 to 2 metres and has striking flowers with spike-like shapes.

The Eupatorium is a plant native to North America and is characterised by its pretty, pink or purple flowers and its large, green leaves. It is a plant that grows well in moist conditions. You can combine this flower in terms of colour quite easily because there are some darker (purple) varieties, but also some lighter (pink) shades. So you have a beautiful flower for every occasion.

In short, if you are looking for a beautiful plant, the Eupatorium is a must in your assortment. The flower has a beautiful look with special flowers; perfect for making the most beautiful creations for your customers!

Sales inspiration for the florist

The Eupatorium is a beautiful flower often used in picking bouquets, autumn bouquets and Neighbours' Day bouquets. You can find more inspiration here.

Sales advice for the florist

In-store sales advice for Eupatorium

There are several techniques you can apply to the Eupatorium. Think of making arrangements, a bouquet, a mono-bouquet or drying.

Presentation

Eupatorium has a lush appearance with small flower heads that gather in clusters. The flower heads consist of small flowers that combine to create a full, fluffy appearance.

Sustainability

Eupatorium has a long vase life, allowing customers to enjoy them for longer. They stay fresh and beautiful for a considerable period of time.

Versatility

The Eupatorium complements other flowers well and can act as a centrepiece as well as serving as a subtle addition. Moreover, the Eupatorium goes well with different interior styles.

Meaning

When choosing the right bouquet, it is important to consider the meaning of the Eupatorium. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Eupatorium, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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