What you need to know as a florist about the Vaccinium

  • Colourful splendour
    Vaccinium comes in several varieties, such as blueberry and cranberry, and each has its own distinctive flavour and texture. Whether used as a beautiful shrub in a garden landscape or in a pretty bouquet.
  • Stylish applications
    The Vaccinium is a species with all kinds of berries, including the blueberry! But besides delicious berries, this plant also offers very pretty flowers and stylish uses.
  • Symbolic meaning
    The Vaccinium symbolises health, fertility and abundance. Its fruits are often associated with promoting wellbeing and celebrating the natural harvest.

All about the Vaccinium

The Vaccinium, or blueberry is a shrub mainly known for its fruits. But this shrub also has beautiful flowers! You can use these very well in a beautiful arrangement for any occasion.

Vaccinium shrubs are not only beautiful but also fruitful, with abundant harvests of nutritious berries. These superfood berries are packed with antioxidants. So a super functional shrub, in addition to its aesthetic value. The blueberry is a hardy shrub that blooms with white-green flowers in April and May. They grow in clusters on the branches of the blueberry bush. Each flower usually has five petals that together form a bell-shaped structure. Combine blueberry flowers with other wildflowers and grasses for a natural-looking bouquet.

Sales advice for the florist

In-store sales advice for Vaccinium

There are several techniques you can apply to the Vaccinium. Think of making arrangements, a bouquet, a mono-bouquet or drying.





When choosing the right bouquet, it is important to consider the meaning of the Vaccinium. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Vaccinium, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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