“Consumers are looking for softness, space and materials that instil a sense of calm”

Trend watcher Aafje Nijman sees a growing desire for tranquillity and simplicity in floral arrangements. “The Japandi style is still booming, and as a florist, you can capitalise on that very well.”

Aafje believes the ‘pure’ trend is not just a passing fad. It ties in with a broader movement in interior design and lifestyle. “Consumers are looking for softness, space and materials that instil a sense of calm. In floristry, this translates into soft colour palettes – beige, white, salmon and grey-green – and into serene arrangements.”

Florists can capitalise on this trend by focusing on texture rather than colour. “A bouquet with five stems in different shapes can be more striking than a full bunch,” explains Aafje. She also believes new techniques are gaining ground: “Compact arrangements, mossy textures, and designs where the stems are barely visible. This presents an opportunity for florists; it’s something quite different from standard bouquets.”

In the coming years, Aafje expects a more rugged form of minimalism: more irregular stems, rougher leaf structures and more unusual flowers. “For florists, this offers plenty of scope to stand out.”