Turn style trends into your greatest advantage
How can you, as a professional florist, truly set yourself apart from supermarkets? In this inspiring video, retail expert Harry Bijl introduces you to the world of style trends and shows you how to make them your secret weapon.
Harry explains—in practical terms—why trends are essential for a future-proof business model. Through three key areas—strategy, the physical store, and online presence—you will learn how to spot trends early and translate them into innovative floral designs for your shop. Get inspired by the seasonal flowers on the platform, establish yourself as the ultimate trend expert, and turn style trends into your greatest competitive advantage!
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The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.
Collaborate? We can be reached at hello@365daysofflowers.com .